GTM and Valuation in Defense.
Use the OFFSET BUDGETAPP to calculate accurate and realistic valuations and GTM projections.
- The "TAM" in defense - is a TAP (Total Addressable Programs) Because they have a budget - share of wallet is the
- SAP (Serviceable & Available Programs) - and your Target Programs therein.
- Target Programs are those aligned with your offering and largest potential share of wallet.
- It's a simple but laborious and painstaking valuation process that is the most accurate snapshot and drives well below high-level meta-figures like "The DOD is budget is THIS big - or DOD will spend $X on Autonomy".
